The journal
Guides on fabric, cut and craft
In-depth notes on bespoke tailoring, fabric selection, fit and dressing well in Dubai.
The Art of Bespoke: What Separates a Pattern from a Garment
The word bespoke gets used loosely these days. You see it attached to watches, cars, hotels, cocktails. When it applies to a suit, it has a specific meaning, and that meaning is…
Loro Piana vs. Zegna: Choosing the Right Fabric for Dubai's Climate
In every conversation about fine fabric, two names come up more than any others. Loro Piana and Ermenegildo Zegna. Both are Italian. Both produce fabric of exceptional quality. They…
The Anatomy of a Suit: Every Decision That Defines Your Garment
Most men who buy suits think about three things: the colour, the fit, and the price. These matter, but they do not begin to describe what a suit actually is. A well-made jacket is…
Hand-Stitched Buttonholes: The Mark of True Bespoke
If you want a quick way to tell whether a jacket was made with genuine care, look at the buttonholes. Not just whether they are hand-stitched, though that matters, but at how they…
The Perfect Lapel Roll: A Study in Three Dimensions
The lapel roll is one of those things that is difficult to describe in words and immediately recognizable in person. It is the soft curve that forms where the front of a jacket…
Understanding Super Numbers: A Practical Guide
The Super numbers appear on fabric labels, in mill bunches, and in conversations about quality. Most clients understand that higher numbers mean finer fabric, but the specifics are…
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